From the Clinic Floor to the Cutting Edge of Healthcare AI
In 2017, I stepped into the healthcare space — not as a marketer, but as an operator. I worked inside the clinic environment, helping build and scale practices in weight loss and regenerative medicine. Over the next several years, I was part of opening multiple clinics and building a chain and franchise operation from the ground up.
That hands-on experience gave me something most marketers will never have: a deep understanding of what it actually takes to run a healthcare practice.
Professional photo of Justin coming soon
In 2020, I took everything I'd learned on the operator side and launched a medical marketing agency. Today, through ModFX Media, I've helped over 500 doctors and medical professionals with their marketing, advertising, websites, and SEO — across chiropractic, private practice, cash-pay, insurance-based, integrated clinics, functional medicine, behavioral health, med spas, dental, and regenerative medicine.
Now I'm focused on the biggest shift I've seen in 10 years of healthcare: AI. Not the hype. Not the theory. The real, practical, HIPAA-compliant systems that are already transforming how the smartest practices operate. And I'm giving away everything I know.
Built From the Inside Out
Operator, Not Just Marketer
I didn't learn healthcare from a textbook. I've been inside the clinics — opening locations, building franchises, and solving the operational problems that every practice owner faces.
500+ Practices, 28 Verticals
Through ModFX Media, I've worked with practices across every major healthcare vertical. I understand the unique dynamics of cash-pay vs. insurance and what actually moves the needle.
Practitioner, Not Guru
I still run my agency. I still build AI systems for clients. Every tool I recommend is something I'm implementing right now, today, with real practices generating real results.
Your Specialty Is Covered
Technology Should Serve People, Not Replace Them
AI isn't about cutting corners — it's about giving healthcare professionals back the time and energy to do what they do best: care for patients. That's not just a business philosophy. It's personal.
ModFX Media
ModFX Media is my healthcare marketing agency where these AI systems get built, tested, and proven every day. When I teach a workflow, it's because we've deployed it for clients and measured the results.
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